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최은희 ( Choi Eun-Hee ) - 중앙대학교병원
김진희 ( Kim Jin-Hee ) - 중앙대학교병원
이현수 ( Lee Hyun-Su ) - 중앙대학교병원
장은희 ( Jang Eun Hee ) - 중앙대학교병원
김복순 ( Kim Bok-Soon ) - 중앙대학교병원
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Abstract
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Purpose: The purpose of this study was to evaluate the importance and the performance of intramural marketing in the hospital and to examine the effect of intramural marketing on nurses’ job satisfaction and turnover intention.
Method: The participants of this study were 203 nurses, who had worked over 3 months in the general or special units in C university hospital located in Seoul.
Results: The participants’ perceived performance of the intramural marketing was 2.35 on average. The importance of the intramural marketing recognized by the participants was 4.02. The score of the job satisfaction of the participants was 2.74 and that of the turnover intention was 3.67 on average. The intramural marketing demonstrates statistically significant correlations with job satisfaction and turnover intention.
Conclusion: The findings of the study demonstrate the importance of the intramural marketing in the hospital for nurse retention. In order to increase nurses’ job satisfaction and reducing their turnover intention, the intramural marketing activities should be expanded further.
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KeyWords
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내부마케팅, 직무만족도, 이직의도
Internal marketing, Job satisfaction, Turnover
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원문 및 링크아웃 정보
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등재저널 정보
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